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"In February 2010, Americans conducted 14.5 billion core searches,
with Google Sites accounting for 65.5 percent search market share."
- comScore
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Our Search Engine Optimization
and Website Services
Search Engine Optimization, Search Engine Placement, Website Marketing:
Creating a productive and valuable presence on the Internet is about the technical aspects of the
code which create your website, and also about the marketing strategies. As such, the process involves
collaboration between you, as the client and Cobb Web LLC. This process is both ongoing and iterative,
meaning that your website content should continually be monitored as should your rankings within
the major search engines and the site's presentation and usability.
Our goal in this process is to increase your Internet marketing reach, and to provide an
informational conduit to your clients, thus having a positive impact on your business results.
A good search engine optimization and marketing campaign will include:
- Preliminary reports to benchmark the current rankings
- Thorough review of pages for revisions of:
- Content on the pages geared toward the keyword/keyword phrases with which you would
like to rank.
- "Search engine friendly" design
- Use of widely-accepted, ethical Search Engine Optimization techniques
- Timely submittal of pages to the search engines
- Monitoring and maintenance
Consultation - A representative of our company will meet with you face-to-face to discuss your
business, how you want your customers to see you on the Internet, and develop a plan to build and market
your web property. Our inital consultation is always conducted free of charge. These sessions will provide you with an understanding of how Cobb Web LLC melds HTML
code and marketing strategy to ensure your site ranks well in major search engines, as well as, ensuring
once a prospective customer finds your site, your traffic turns to leads or sales. The collaboration
between Cobb Web LLC and your company is both ongoing and iterative, meaning that your web site content
and functionality should be continually monitored and modified to secure high search engine rankings,
and high quality user experiences.
Web site development and design - There is an art to "doing it right" when it comes to web
site development and ongoing maintenance. Your site content will provide value to your prospects by giving
them information critical to solving a problem - the solution being your products or services. If your
site is difficult to navigate, your shopping cart times out, or your site content adds no value to the
selling process, chances are your conversion rate will suffer. Concise navigation, easy to read content
and consistent functionality ensures your site attracts new and repeat customers. On the web the
competition is just a click away, so you only get one shot at making a great first impression. Cobb Web
LLC's attention to detail and best-practices industry knowledge will ensure that your customer's first
impression of your business is the best it can be.
Maintenance and Reporting - Business success on the internet is an ever changing, moving target.
Major search engines are constantly changing the rules of engagement, and often, businesses are the last to
know about changes that can dramatically effect their rankings. Cobb Web LLC will monitor and maintain
your site so that you don't get left behind in the great "Search Engine Scramble". With a
maintenance package, your site will receive continuous review and modification. Your pages will be
submitted and re-submitted (as needed) to major search engines and the functionality of the site checked
for broken links and other technology glitches. You gain the piece of mind of knowing when your customers
land on your web site, the site will deliver your solutions to their problems... not create more problems for
them to deal with!
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